OnlineMarketingCentral.com » bloomington website redesign http://www.onlinemarketingcentral.com Small Business Marketing Blog from 804 Studios Fri, 19 Aug 2011 02:34:39 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 Bloomington Indiana Website Redesign for MedPro Services http://www.onlinemarketingcentral.com/2009/11/bloomington-indiana-website-redesign/ http://www.onlinemarketingcentral.com/2009/11/bloomington-indiana-website-redesign/#comments Mon, 23 Nov 2009 17:09:54 +0000 Jonathan Kelp http://www.onlinemarketingcentral.com/?p=81 804 Studios recently completed website redesign/improvement project for MedPro Services, a Bloomington, Indiana medical billing services company. MedPro’s previous website was generating significant traffic from Google but was unable to convert the traffic into leads. The objective was simple: Increase the amount of leads received from the website by improving its usability.

I made two small changes to their website that have had big results:

  • Redesigned the homepage to emphasize MedPro’s unique selling points and included a large call-to-action button
  • Improved the “Free Office Analysis” form that is used to collect leads

Before Homepage Improvements

homepage-original-cut

After Homepage Improvements

homepage-new-cut

The new design has been live for only about 4 weeks now but the results are already promising.

  • Leads have increased by nearly 300% over the previous month
  • The bounce rate (percent of initial visitors that leave a site after viewing a single page) has dropped by 62%

So far the website statistics have confirmed the idea that small changes can have big results.

If you are looking to improve your website’s performance give me a call at 812-382-5100.

Learn more about MedPro Services.

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